Boosting digital awareness for forestry machinery maintenance company
#introduction
Specializing in mechanical and hydraulic maintenance services, Davexfor Trans is a forestry crane repair shop located in Brașov county.
The workshop is designed for efficiently repairing forestry cranes, equipped with an extensive inventory of both new and used spare parts, offering a wide range of services for it’s partners from the Romanian & Hungarian market.
Industry
Forestry Machinery Service
Location
Brașov, Romania
Year
2020
#difficulties
While possessing a loyal customer base, the company faced the challenge of attracting new customers and increasing sales.
Seeking assistance, they approached us for a comprehensive startup advice package.
#solutions
In response to the challenge we analyzed the company's market position, customer demographics & competitive landscape which revealed untapped opportunities for growth.
Conducted market analysis to discover new opportunities.
Industry & competitor research to determine brand positioning.
Refreshed visual identity to reflect the subtle vision shift.
Optimized social media presence to increase brand visibility.
Designed a user-friendly website architecture to provide clarity.
Launched advertising campaigns to help brand discovery.
Created a new revenue stream by introducing an online parts catalog.
#outcome
The results of our work
65%
Within three months, the business experienced a 65% increase in website traffic through effective ad strategy.
30%
This growth translated into a 30% increment in customer conversions.
The company successfully scaled by commercializing cranes and crane parts.
Customer satisfaction ratings also improved as a result of the enhanced customer journey.
A niche market that not many take the time to understand. But they did an amazing job putting all the pieces together, highly contributing to where our business stands today.
