Double award winning UX to boost lead generation for real estate platform



A frontrunner in the real estate market, FGREALTY is one of the fastest growing luxury brokerage companies in Qatar.

Their mission to connect independent real estate landlords and developers with prestigious clients required a robust online platform that seamlessly aligned with their aspirations.


Real Estate


Doha, Qatar




Approaching us with a distinct vision, they aimed to turn their online presence into an industry-leading platform, effortlessly linking property seekers with their broad network of real estate experts.

Their outdated interface design combined with poorly structured content could have led to a lack of user engagement and the risk of losing valuable customers.


Approaching the project with a commitment to understanding Qatar's real estate culture, we embarked on a comprehensive redesign journey relying on an agile workflow.

In-depth industry research to understand user needs and behaviour.
Evaluation of feature concepts to ensure their market viability.
Determining product structure and user flow through multiple wireframes.
Implementing structured information architecture for user comprehension.
Crafting intuitive user interfaces for both website and mobile app.
Establishing a unified style guide to maintain design consistency across all platforms.
Creating high-fidelity prototypes to visualize product interactions.
Providing developer support to ensure accurate implementation.


The results of our work


The impact of our work extended beyond recognition, as we witnessed a significant 35% increase in quality lead generation.


Inspired by the transformation, more than 25 new agents were attracted to join their team, due to the enhanced competitive platform.
The company’s website received 2 awards for “Best Real Estate Agency Website in Qatar” — solidifying its position as a leader in digital innovation.
Customer feedback continued to be overwhelmingly positive, demonstrating the effectiveness of our design strategies.

We proudly partner exclusively with devydesign for over 3 years now. They understand our needs, consistently deliver quality works and they are always ready to go 'that extra mile'.

CEO of FGRealty Qatar

Project Figures

Research & Planning
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UX development
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Mobile App UI
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Website UI
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