Revitalizing customer engagement & digital experience for local restaurant
#introduction
Surrounded by Transylvania's enchanting beauty, Fényes Restaurant is a beloved culinary destination since 2009.
A family-owned restaurant situated near Brașov city, offering a taste of international cuisine, with indoor and outdoor seating, weekday specials, and an outstanding assortment of wines.
Industry
Foodservice
Location
Brașov, Romania
Year
2020
#difficulties
Their limited online presence and inconsistent advertising methods failed to generate excitement and attract new customers.
Moreover, despite low local competition, they faced challenges in attracting new clients due to past reputation issues.
#solutions
Recognizing the need for a comprehensive revitalization, we embarked on a journey to redefine the venue's customer perception.
Shifted to a bistro-style menu for simplified navigation and ordering.
Introduced an intuitive online menu allowing customers to browse offerings remotely.
Assisted in streamlining delivery services to broaden the restaurant’s reach.
Slightly refreshed visual identity to align with the new concept.
Enhanced brand visibility by optimizing social media profiles.
Crafted strategic social media content to communicate offerings effectively.
Collaborated on organizing music nights and social events to enhance the restaurant’s appeal.
Integrated a user-friendly ticket booking engine on the website for convenient purchases.
#outcome
The results of our work
100+
Achieved a milestone of over 100 daily orders already within the first month, transforming lunchtime into a popular ritual.
30%
With demands extending beyond the city, our involvement contributed to a notable 30% increase in the venue’s income.
Event attendance frequently reached full capacity, showcasing the appeal of the event schedule and the restaurant’s reputation as a hub for live music.
Fényes gained a reputation for hosting events with renowned national bands, further enhancing its brand image.
I had some hesitations when it came to digital transformation, but partnering with devydesign changed my perception. They really know what they're doing and they do it exceptionally.
